As the Creative Director at Spy, I was responsible for the aesthetic of the brand across all areas of the business. This included product direction / positioning, advertising concepts / development, online strategy, retail POS design. In addition to creative direction, I also served as the hands on Art Director, overseeing the execution of the approved concepts for all marketing materials. These duties included photo shoot direction, copywriting, graphic design and layout.
SPY has an extremely tight team of athletes, spanning across many sports, which gave me the opportunity to work with a wide range of personalities. The goal with the campaigns at Spy was to create compelling content across all forms of media and give our customers a fresh look at their idols.