Art Director, Creative Director

As the Creative Director at Spy, I was responsible for the aesthetic of the brand across all areas of the business. This included product direction / positioning, advertising concepts / development, online strategy, retail POS design. In addition to creative direction, I also served as the hands on Art Director, overseeing the execution of the approved concepts for all marketing materials. These duties included photo shoot direction, copywriting, graphic design and layout.

SPY has an extremely tight team of athletes, spanning across many sports, which gave me the opportunity to work with a wide range of personalities. The goal with the campaigns at Spy was to create compelling content across all forms of media and give our customers a fresh look at their idols.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s