SWELL: Art Director + Brand Manager

Swell

I was hired at Swell to take over as both Art Director and Brand Manager. As Art Director I oversaw that entire catalog creation process and well and the website. As Brand Manager I was responsible for team riders, marketing plans, as consulted on all new initiatives that the company undertook. As Art Director I was in charge of all photo shoots from beginning to end. There were 6 unique catalog produced a year and for each catalog there was a studio shoot with models, a location shoot with models and athletes, and a studio shoot of flat product. It was my job to coordinate all 3 shoots, write the brief for each shoot, and produce / art direct each shoot. I was also responsible for the design and layout of the catalog and website. This was an amazing opportunity to produce an extremely comprehensive project 6 times a year.

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