Swell: Ad Campaign

Campaign, Print Ads, Swell

Traditionally Swell has always used direct mail techniques to prospect for new customers. When the catalog business starting changing a bit we needed to evaluate our methods for getting new customers. The obvious place to start was advertising in surf magazines. I feel like we came up wit a unique and effective campaign that relied on simplicity and humor to catch the viewers attention.

SWELL_CAMPAIGN_09-1 copy

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