RIP CURL: Global Art Director Mens and Womens

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I was hired at Rip Curl to oversee and Art Direct all of the global campaigns developed each year from the Global Marketing Unit. I was part of a 5 person department that was challenged with creating campaigns for all of the the categories under the Rip Curl brand. At the beginning of each year we had a white board with the name of all the categories that needed a campaign and it was up to us to develop these from start to finish. We came up with the concept and layout as well as went out and captured and created all the content necessary for each campaign.

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