We developed the 2009 / 2010 Quiksilver snow campaign around the TodCast, which served as the vehicle for the bulk of the marketing message. The idea was that Todd Richards would act as the microphone for the snow program, adding legitimacy and humor to the content. The campaign was hugely successful with the Travis Rice episode getting over 100,000 views in the first month. I served as co-director and producer for these videos.
Take a look