Analog: SRDR Campaign
November 6, 2009
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During my time as the Art Director at Analog clothing, a brand under the Burton Snowboards umbrella, I was lucky enough to be on the team that developed the SRDR campaign. The genesis of this campaign came from a small group of us sitting around a table and expanding on this story of a small underground army with a common goal. SRDR was the simplified blueprint to they were to follow to accomplish their goal. Subvert, Resist, Deny, Revolt… 4 words in a specific sequence empowering this army and giving them everything necessary to take control of their destiny.
