SPY: Creative Director
I was hired at Spy to art direct all communications for the brand. Shortly after being brought on, I was promoted to Creative Director which added product into my duties. As Creative Director I oversaw all marketing communication as well as worked with the product team on creating new styles and color-ways of existing styles.
SPY has an extremely tight team of athletes across many sports which gave me the opportunity to work with a wide range of personalities. The goal with the campaigns at Spy was to create compelling content across all forms of media and give our customers a fresh look at their idols.
QUIKSILVER : Art Director
I was hired at Quiksilver to art direct the skate and snow programs as well as some of the business to business tools.
For the skate program I oversaw the “ROAM” campaign, which had a traditional print component of endemic ads, as well as a cool online component that told the entire story. ROAM was actually an online, interactive skate ‘zine the contained photos, videos, text, and art. These were refreshing to work on and I am very proud of the end result.
For the snow program we developed a campaign that was centered around the TodCast. The print ads were rider driven ads that contained back country action and lifestlye portraits with tons of character. The copy in the ads drove the reader to the website to watch the newest episode of the TodCast.
Quiksilver Skate: 2009 Campaign
The 2009 Quiksilver Skate campaign revolved around the idea of “ROAM”. This served as the basis for the concept of the campaign as well as the title for the online, interactive skate ‘zine which was created to go along with each ad. I worked very closely with renowned skate photographer Mike O’Meally to capture the content and tone needed to illustrate the skate teams year ROAMing the globe. Below is the print ad component of the campaign…
Quiksilver Skate: ROAM issue 1
The coolest part of the 2009 Skate campaign were the online, interactive skate ‘zines that I got to create to go along with each months ad. It was so much fun to work with Mike O’Meally and the team riders to put together these cool stories in such an old school, down and dirty way. It’s very refreshing to get out from behind the computer and get your hands dirty. I highly suggest it for all creatives!
